It's Almost Time! What People Are Saying

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The countdown is to May 18! We cannot wait to share Big Game, Bigger Impact with you! In the meantime, we'd like to share some advance thoughts on the book from friends and colleagues from the San Francisco Bay Area community.

So many people were instrumental in the making of Big Game, Bigger Impact because, at its heart, this book is about how people from around the Bay Area came together in partnership to redefine the Super Bowl experience and ensure its legacy would be felt long after the last whistle was blown. We are so thankful to those who read the many drafts of this book, who helped us jog our memories along the way, and for their words of encouragement and support. 


Big Game, Bigger Impact takes you behind the scenes for an insider's peek into how the power of sports can create positive change. Gallagher and Martin make a fascinating business case for corporate social impact. A must-read for any executive looking to grow their business in a community.

Larry Baer
CEO of the San Francisco Giants


Fittingly set in California's Bay Area, a destination synonymous with innovation and creativity, Super Bowl 50 redefined the consumer experience for large-scale sports and entertainment events. Big Game, Bigger Impact tells the compelling story of an effort that paid dividends for California.

Caroline Beteta
President & CEO, Visit California


There’s nothing bigger than the Super Bowl. And there’s never been anything bigger than the 50th anniversary of the Super Bowl. It takes a real village to pull off something like that—a village of public and private sector giants! Big Game, Bigger Impact provides a fascinating look into what it took to accomplish something as big as the golden anniversary Super Bowl in a complicated city like San Francisco. It should be required reading for all organizers of world-class events.

Former San Francisco Mayor Willie L. Brown, Jr.


For Super Bowl 50, we established an ambitious goal of ‘redefining’ the Super Bowl experience. This book recounts the incredible story of how that all happened [during our three-year journey together]. Pat and Stephanie tell the inspiring story of how we accomplished our mission, and how the San Francisco Bay Area came together to ensure that Super Bowl 50 would set a new standard for global sporting events going forward.

Keith Bruce
CEO & President, San Francisco Bay Area Super Bowl 50 Host Committee


Big Game, Bigger Impact is the inspiring true story of how the San Francisco Bay Area community came together to redefine the Super Bowl experience. Pat Gallagher and Stephanie Martin shine a light on how amazing things can happen when people come together in partnership. This book is not only relevant for those looking at mega events, the lessons learned apply to those contemplating any business or community event or activity. Besides, it’s an intriguing read that provides life lessons for all of us. I highly recommend it!

Joe D'Alessandro
President & CEO, San Francisco Travel


In Big Game, Bigger Impact, Pat Gallagher and Stephanie Martin tell of the amazing journey of bringing Super Bowl 50 to the Bay Area, after a 31-year drought. In the Bay Area, we set high expectations for anything we do. Not only is the story a great read, but along the way, Pat and Stephanie share how our community came together to deliver the most important Super Bowl to date. They tell the story of how it all happened, and the lessons learned that can be applied to any massive business endeavor.

Joe Davis
Senior Partner and Managing Director
Boston Consulting Group


Superbly crafted exposition of behind-the-scenes of a highly successful mega-event. Rich learnings for both sports management in general, and for the planning and the execution of complex events with multiple stakeholders and a global audience.

George Foster, Ph.D.
Konosuke Matsushita Professor of Management
Graduate School of Business, Stanford University


Big Game, Bigger Impact outlines the gold standard of how a community thrives when we work together! As one of the $500,000 Game Changer Grant recipients from the Super Bowl 50 Fund, Fresh Lifelines for Youth (FLY) was able to expand and deepen our work with at-risk and system involved juvenile justice youth in the Bay Area. I see firsthand the impact Super Bowl 50 has on our community and am so grateful!

Christa Gannon
Founder & CEO, Fresh Lifelines for Youth (FLY)


Big Game, Bigger Impact is a blueprint for leveraging a large-scale event to create real, positive change. It was an honor to work alongside Pat Gallagher and Stephanie Martin on Super Bowl 50; it had a lasting impact well beyond the game ended, and their book chronicles that journey with thoughtful reflection. I’m hopeful this story will inspire future events to follow in our footsteps.

Daniel Lurie
CEO and Founder, Tipping Point
Chairman of the San Francisco Bay Area Super Bowl 50 Host Committee


In the San Francisco Bay Area, we constantly challenge the status quo and our approach to hosting a Super Bowl was no different. In Big Game, Bigger Impact, Pat Gallagher and Stephanie Martin pull back the curtain on how our community came together to show the world not only how a Super Bowl could be run, but also the kind of legacy it could create across our region. 

Lt. Governor Gavin Newsom, State of California


Super Bowl 50 was a milestone event for the NFL. It was a year-long celebration that not only honored our past, but set the tone for the next 50 Super Bowls. Our vision required great partners and innovative ideas. The San Francisco Bay Area Super Bowl 50 Host Committee served as the unique partner we needed. In this book, Pat Gallagher and Stephanie Martin capture the spirit of this milestone year--how they captivated the region, navigated through challenges, and left a powerful, positive legacy across the entire Bay Area.

Peter O'Reilly
NFL Senior Vice President of Events


Big Game, Bigger Impact is the story of how the Super Bowl can be so much more than just the world’s greatest sporting event. The authors Pat Gallagher and Stephanie Martin remind us how much can be accomplished when a community comes together to pursue a goal. They explain how the Bay Area formulated a winning game plan, executed it to near perfection and ultimately scored.

Carmen A. Policy
Napa Valley Vintner & Former President and CEO of San Francisco 49ers


Big Game, Bigger Impact captures the essence of hosting a Super Bowl, from the day-to-day blocking and tackling to the strategies that can result in championship experiences for fans. Pat Gallagher and Stephanie Martin deliver an important read for anyone in international event management as well as a model for how events like the Super Bowl can make a real difference in their host communities. 

Daniel Rascher, Ph.D., CVA
Professor & Director, Sport Management Program, University of San Francisco
President of SportsEconomics, and Partner at OSKR


Pat Gallagher and Stephanie Martin take us behind the scenes to tell the story of how Super Bowl 50 broke new ground—engaging a region from Sonoma to San Jose, bringing millions to Super Bowl City in the middle of San Francisco, and creating a philanthropic legacy to support nonprofits across the Bay Area.  Whether you’re a veteran sports marketer, a business leader, or a fan who has always wondered what goes into making this huge sports event happen, you will enjoy and learn from Big Game, Bigger Impact. 

Becky Saeger
Former CMO, Charles Schwab and EVP Marketing, Visa


I experienced firsthand the power of the Super Bowl 50 Host Committee's philanthropic efforts as the CEO of Juma Ventures, a recipient of the $500,000 Game Changers Award.  The investment helped accelerate the impact we are making with low-income youth. Big Game, Bigger Impact reveals the thoughtful steps taken to ensure the community benefitted in a meaningful and lasting way! 

Marc Spencer
CEO, Juma Ventures


With millions of dollars in economic impact and direct investments in local businesses and nonprofits, Super Bowl 50 is a real-life example of how global sporting events can leave a lasting legacy. Pat Gallagher and Stephanie Martin have taken the principles that established their solid professional records, and applied them to the biggest stage possible in America, the Super Bowl. In Big Game, Bigger Impact, the authors share the roadmap their organization followed and the moral compass that guided them.  

Dr. William A. "Bill" Sutton
Founder and Director, Sport and Entertainment Business Graduate Program, University of South Florida
Principal, Bill Sutton & Associates


From our first meeting, it was clear that Pat and Stephanie were going to bring the best of the Bay Area to the Super Bowl and re-write the playbook along the way.  Big Game, Bigger Impact brilliantly captures the exciting journey to Super Bowl 50, with anecdotes, behind-the-scenes stories and wisdom that both entertains you and makes you think. A must-read for innovative thinkers and sports fans alike.

Lorraine Twohill
SVP Marketing, Google


Whether or not you’re a football fan, Big Game, Bigger Impact, is an inspirational must-read story for anyone wanting an insider play-by-play on how to give back to community, big time. Having first-hand experience working with the Host Committee, I saw the real impact they made on our nonprofit. Authors Pat Gallagher and Stephanie Martin bring you on the field and inside the board rooms with a fast-read, story-filled playbook with insights that anyone who wants to give back can learn from.

Villy Wang
Founder, President & CEO of BAYCAT
TED Speaker


To deliver the most spectacular Super Bowl to date, we knew cities throughout the San Francisco Bay Area had to come together in a way they never had before. The way our community galvanized not only exceeded expectations, but also resulted in a win for the entire region in making the event the most philanthropic Super Bowl ever. Big Game, Bigger Impact provides not only the blueprint for how it was done, but also lessons that can benefit any business leader.

Jed York
CEO of the San Francisco 49ers


I was proud to be part of the Super Bowl 50 Host Committee effort and even more proud of how the Bay Area community put on a Super Bowl experience of a lifetime. In the Bay Area, we know a lot about being champions, and with Super Bowl 50, we had the chance to shine once again; (Host Committee CEO) Keith Bruce and I could attest to that. In Big Game, Bigger Impact, Pat Gallagher and Stephanie Martin share the story of how our community came together and set the bar for how all future Super Bowls should be experienced. 

Steve Young
Pro Football Hall of Famer, 3-time Super Bowl Champion and Super Bowl XXIX MVP