Super Bowl 50 proved that global sporting events
can be platforms for good.

To further support of the vision of creating a lasting local legacy from Super Bowl 50, the authors are donating a percentage of the proceeds from every copy of Big Game, Bigger Impact to three San Francisco Bay Area nonprofits -
BAYCAT, Fresh Lifelines of Youth and Juma Ventures


BAYCAT is tackling the lack of diversity in technology and digital media. Bayview Hunters Point Center for Arts and Technology (BAYCAT) is a women and minority managed 501(c)(3) nonprofit social enterprise that provides access, education and employment for low income youth, youth of color and young women from historically underserved Bay Area communities in the digital media arts including: video production, music production, animation, graphic and web design.

WE EDUCATE YOUTH. BAYCAT ACADEMY is an internationally-acclaimed media arts school. We provide free digital media education to youth of color, young women, and low income youth, ages 11-17.

WE ARE A PATHWAY TO EMPLOYMENT. We train, mentor and employ diverse unemployed transitional aged youth, ages 18-25, and place them in major SF and Bay Area companies like Lucasfilm, Pixar, SF Giants Productions and Autodesk.

WE ARE PROFESSIONAL MEDIA PRODUCERS. BAYCAT STUDIO is an innovative media production company for socially conscious clients who want high quality video production and,branding and services in the Bay Area.  All proceeds from BAYCAT STUDIO support BAYCAT ACADEMY which educates, empowers and employs low income youth, youth of color and young women coming primarily from Bayview and the Bay Area in the digital media arts.  

The 50 Fund, Super Bowl 50's nonprofit arm, hired BAYCAT to produce 50 videos in 50 weeks for its Playmaker grant series.  Our partnership with Super Bowl 50 supported the hiring and training of 25 young adult interns who were previously unemployed or underemployed. BAYCAT STUDIO clients also include the Golden State Warriors, United Way, UCSF, Golden Gate National Parks Conservancy, and the National Park Service.  Take a look at BAYCAT STUDIO's reel for a sample of their work.

Whether or not you’re a football fan, Big Game, Bigger Impact, is an inspirational must-read story for anyone wanting an insider play-by-play on how to give back to community, big time. Having first-hand experience working with the Host Committee, I saw the real impact they made on our nonprofit. Authors Pat Gallagher and Stephanie Martin bring you on the field, and inside the board rooms with a fast read, story-filled playbook with insights that anyone who wants to give back can learn from.
— Villy Wang, Founder, President & CEO of BAYCAT and TED Speaker

Fresh Lifelines FOR YOUTH

Founded in 2000, Fresh Lifelines for Youth (FLY) is an award-winning nonprofit dedicated to breaking the cycle of violence, crime, and incarceration of teens. FLY believes that all our children deserve a chance to become more than their past mistakes. 

FLY’s unique programs include legal education, leadership training, and one-one-one mentoring. For less than one-tenth the cost of incarceration, FLY provides youth involved in the juvenile justice system, and those most at risk, with the motivation and support to stay out of trouble with the law, get engaged in school, and begin to change their lives. For example, last year in our leadership program, 95% of our youth did not reoffend and 92% of eligible seniors graduated or earned their GEDs.

Each year FLY serves more than 1,000 young people in 23 cities in Santa Clara, San Mateo, and Alameda counties.

Big Game, Bigger Impact outlines the gold standard of how a community thrives when we work together! As one of the $500,000 Game Changer Grant recipients from the 50 Fund, Fresh Lifelines for Youth (FLY) was able to expand and deepen our work with at-risk and system involved juvenile justice youth in the Bay Area. I see firsthand the impact Super Bowl 50 has on our community and am so grateful!
— Christa Gannon, FLY's Founder and CEO


Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America.

Based in San Francisco, Juma is a social enterprise that employs youth to sell concessions in major sports and entertainment venues across the US, so they can gain job training and experience, earn an income, build financial capability and, ultimately, improve their economic well-being. In addition, as part of the "earn, learn and save" model, Juma provides case-management support to help youth continue their education and start a career.

In 2015, Juma was awarded a Game Changer Grant by the Super Bowl 50 Host Committee which helped Juma expand and provide opportunities for additional youth.

Juma currently operates in 20 venues across nine cities and serves more than 1000 youth from underserved communities per year. Since its inception in 1993, Juma has employed over 5,500 low-income youth who have generated $26 million in social enterprise revenue, earned $6.5 million in wages, and saved nearly $6 million for college.

I experienced firsthand the power of the Super Bowl 50 Host Committee’s philanthropic efforts as the CEO of Juma Ventures, a recipient of the $500,000 Game Changers Award. The investment helped accelerate the impact we are making with low-income youth. Big Game, Bigger Impact reveals the thoughtful steps taken to ensure the community benefitted in a meaningful and lasting way!
— Marc Spencer, CEO of Juma Ventures